Why So Many People Use An Auto Tweeter For Business Use

An auto tweeter is either an online or desktop application which helps to maintain an active Twitter profile by automatically tweeting on behalf of the user. There are many ways in which this may work, and many reasons for working in this way, although most people who use an auto tweeter bot tend to combine the tweeter bot with manual tweeting in order to ensure that the word 'social' is still included as an active part of social marketing.

Recent statistics suggest that over 75% of tweets are not actually entered manually on the Twitter website, but are sent there by 3rd party applications. Some of these will include mobile phone apps and desktop software which helps to improve efficiency, but there are many businesses today who are relying on auto tweet software to maintain their Twitter profiles.

But why is this the case? Does using an auto tweeter cause any potential problems? What are the benefits, and what's the right way to integrate an auto tweeter bot into a business' online social marketing strategy?

Social networking and online social marketing have completely changed the ways in which businesses and brands interact with consumers. The barriers have fallen, and sites such as Facebook and Twitter have allowed consumers and businesses to communicate with each other in an open forum and one which is very current. This is one of the key things about social networking - it's fast.

In fact many of the major news stories of the last few years have broken on social networking sites, and the information has often spread faster than the news channels have been able to achieve through traditional means. Yes, it's unfiltered and potentially subject to individual attempts at spin, but the sheer scale of social networks today mean that reports, verdicts, responses and information is being provided by hundreds or thousands of people within minutes, often with any oddities averaged out of the overall equation.

But it is the fact that social networking is so 'live' and current that poses a problem for many businesses. Because unless your social networking profile is constantly active people will simply not pay much attention. Actively using sites such as Twitter and Facebook generates interest, increases the number of people following your input, boosts the number of times your brand will be mentioned, linked to, quoted or recommended, and increases both traffic to your website and the chance of being discovered much more prominently in search results listings. With most major search engines now including social networking comments above traditional web based content in many searches, being active has never been more important.

Yet whilst it is easy to appreciate the importance of being active on Facebook and Twitter, who has the time to spend hours every day thinking of things to say, and publishing them at regular intervals? Often things you said weeks ago are just as relevant today, and will have been missed by most and forgotten by the rest, yet often they're never reused, recycled or rewritten.

That's where an auto tweeter or Twitter bot comes in. Because what an auto tweet bot does is to save your tweets, and helps you to create new tweets which it will then publish on your behalf at intervals throughout the day. In fact you can even have a Twitter bot tweet while you sleep, which is helpful if you want to create a visible presence at times when people on the other side of the world are awake and actively searching for the latest information.

Whilst there are several tweeter bots out there it's worth being aware that not all will offer the same benefits. Some will allow you to 'spin' tweets, which means slightly altering previous tweets by replacing a few words to make the content fresh and original. Some will let you tweet only at set intervals, whilst others will generate a more random pattern to simulate more realistically how people tend to use Twitter. If your business is struggling to make Twitter work, or you're finding you're just spending too much time thinking of things to say or keeping your social marketing active then it's worth comparing some of the auto tweeter bots out there, because if you're not, then you can be fairly confident your competitors will be.

Auto Tweeter XL is a desktop auto tweeter application which supports multiple Twitter accounts, and includes a range of features such as tweet spinning, URL shortening, TwitPic uploading and macros.