A Brief History Of Y3 Clothing

Published: 24th November 2011
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What do you get when you combine one of Japan's leading fashion designers with one of the world's leading sportswear brands? The answer is Y3 clothing, or more accurately, Y-3 clothing. The 'Y' stands for Yohji Yamamoto, Japan's leading fashion clothing designers, with a global reputation for cutting edge design which seems to know intuitively what's around the next corner. The '3' represents the famous three stripes which forms the Adidas logo, and the hyphen between the two is said to represent the bond or union between them, being equal partners in the design and development process.

Originally Y3 just produced trainers, and in fact that is what originally spurred the two to come together. Adidas wanted to create trainers which weren't just supremely effective at helping to deliver extra performance and control to those sportsmen and women who needed an extra edge over their opponents, but trainers which also provided a cutting edge look that would be as at home on the street as in the boxing ring, the martial arts hall or the running track.

Yohji Yamamoto was well known for developing cutting edge design, and at that time very little of the Japanese style had been seen in the west. This meant that the combination of the two partners created a real stir across UK and Europe. Through the 1990s the Y3 clothing brand was still just focussed on developing trainers, with a variety to choose from. This variety included trainers which offered specific sporting advantages, such as trainers which included additional support and cushioning for runners, extra grip for those in martial arts and extra turn and bounce for those in boxing, as well as trainers which were able to provide a wide range of cutting edge looks and styles.

Colour combinations not seen before meant that the Y3 clothing label was quickly made one of the most recognisable, and twenty years later it's still every bit as popular as it was back then. More people have become aware of the Japanese style of fashion wear with its slim contours and shaped silhouettes, but nevertheless Y3 remains at the very forefront of western fashion.

As a result of the popularity of the Y3 trainers the partnership between Yohji Yamamoto and Adidas expanded to include a number of other designer clothes for both men and women, as well as a range of accessories. That means that today as well as buying a pair of Y-3 trainers you can also find Y3 trousers and shorts, t-shirts and sweatshirts, hats, bags, jackets and more. In fact it is now possible to create a complete wardrobe and a single look which bears the hallmark of the Y3 clothing label. It's often best to do this, because the Y3 look is so distinctive that partnering it up with other fashion labels and styles can almost seem to take away from the clean, simple and stylish look that Y3 is renowned for.

Of course, for many people cost is the one prohibitive factor, yet it's important not to confuse a high investment price with a cheap counterfeit bargain. If you're looking to buy Y3 clothing then don't be tempted to buy counterfeit goods. Not only will they not fit as well, and be made of very inferior materials, but they'll never last as long, meaning that you'll need to keep buying replacement. Y3 clothing lasts, and so in the long run it's always a better buy. For the genuine article and the real look it's usually best to stick to established retailers rather than anonymous sellers trading on sites such as Ebay. Y3 clothing is about genuine quality; counterfeit quality doesn't come anywhere close.

For a wide selection of Y3 clothing and men's designer clothes visit Infinities, a UK supplier with over 20 years' experience in innovative clothing.

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